What makes us different?
One manager per project
The project is run by one manager who holds the goals and the work plan, sets tasks for the advertising, analytics and website specialists, and checks the result. You do not have to retell the task to every specialist or piece the picture together yourself.
Every advertising platform
and more
We advertise on every available platform: Yandex, VKontakte, Odnoklassniki, Google, YouTube, Avito, Telegram. On all of them we apply a data-driven approach to increase sales. Beyond traffic and lead generation we also audit the sales team and do the technical work.
Goals in sales,
a fixed fee
The goal in enquiries, deals and revenue is agreed before launch, and every advertising decision is checked against it. The fee is fixed, with no bonuses or percentage of sales: we do not promise growth — the reports show what the advertising brings, through to the enquiry and the deal.
Four-week periods
We plan the work in four-week periods. A period starts with a goal and a work plan, every week there is a call with a plan-versus-actual summary, and it ends with a report and a decision on what changes next. A gap against the plan shows up within a week, not at the end of the quarter, and overspending on advertising is visible right away.
We raise the budget after success
A project needs budgets to succeed, sometimes very large ones. But we are convinced that any scaling starts with tests on small budgets. Only once we have a result worth having do we take on full-scale work with real budgets.
We’ll set up end-to-end analytics, call tracking and CRM
You do not need to fill your head with analytics systems, goals, UTM tags and integrations with telephony and CRM. Just hand all of it to us. What you need is the figures and the conclusions at a strategic business level, so the project earns more. That is exactly what we build for you, on our own end-to-end analytics platform kvin.online.
In step with the sales team
Lead generation is one third of the result. For a project to hit its goal, marketing, sales and delivery have to work together. You often meet the situation where marketing and sales blame each other for poor work. We believe the result comes from feedback flowing both ways — recommendations from marketing to sales and delivery, and, for example, feedback on leads from sales back to marketing.
What’s included?
We work towards sales growth, not only advertising, which is why managing advertising is just one third of the service.
Marketing analysis
- We define the audience and the products that pull the rest.
- We analyse the market and the competitors.
- We single out the product’s strengths.
- We check the sales scheme, the positioning and every platform.
- We build plans and set sales targets.
- We design and develop the promotion strategy.
- We build the media plan and forecast the results.
Managing advertising
- We run online advertising as a whole.
- We run mailing campaigns.
- We find new advertising platforms that pay off.
Technical work
- We build and adjust websites.
- We check the site for errors.
- We set up analytics systems and reports.
- We integrate with the CRM system and telephony.
- We set up call forwarding and call routing.
Work with sales
- We analyse how managers work.
- We run training sessions with the sales team.
- We run quality control on how leads are handled.
- We assess performance against a system of criteria.
- We give recommendations on the script, the product and the sales process.
Analytics and reporting
- We set up end-to-end analytics on our own platform kvin.online.
- We tag and account for every lead, call and other client communication.
- We set up reporting. Reports are available with a detailed sales funnel by source, by manager and by other segments. Plan-versus-actual comparison is available too.
- The analytics service is included in the price.
- We hold weekly meetings: we go through the status of the work and the results, refresh the tasks, and give and receive feedback.
What is not included
- The advertising budget — it is paid separately and is not part of the fee for the work.
- A guaranteed growth in sales: the result depends on the product, the market and the sales team.
- Payment by results or a percentage of sales: we work for a fixed fee.
Service options
Audit and consulting
- Marketing analysis
- Recommendations on managing advertising
- Recommendations on improving the sales team
- Analytics and a final report
- 2 meetings
- Quick communication in chat
- Author supervision
Standard delivery
- Marketing analysis
- Managing advertising on 1 channel with a budget of up to €10,000 a month.
- Recommendations on improving the sales team
- Analytics and reporting
- 4 meetings
- Quick communication in chat
- Up to 10 hours of technical work
Premium delivery
- Marketing analysis
- Managing advertising on 2 channels with a budget of up to €10,000 a month.
- Recommendations on improving the sales team
- Analytics and reporting
- 4 meetings
- Quick communication in chat
- Up to 20 hours of technical work
