What makes us different?
Commercial optimisation
When we promote pages for search phrases, we weigh the volume of demand, the competition and how well the context of the query matches your business. Promoting a site for commercial and topical queries helps you win not only high positions and traffic but targeted leads that grow sales. Rising positions on low-demand phrases, or more traffic on irrelevant queries, do not work.
The goal of the project is sales growth
We tie the results of promotion and of our actions to the volume of sales. Positions and traffic are key indicators, but the main driver of sales growth is winning customers from search traffic. For that we build detailed reports that show the whole funnel and let you judge how well search optimisation is working.
“White hat” methods only
We work strictly to the official documentation and recommendations of the search engines, Yandex and Google first of all. That keeps you clear of blocks and sudden swings in position.
Technical support
Basic technical support for the site is included in the price of SEO work: we fix errors, keep the site running, and watch for attacks, spam, load and speed.
We’ll help with development and copy
We can make the changes on the site ourselves or write some of the copy. But if you already have a development team or copywriters, we will write the briefs for them, accept the work, and where needed write up the points to fix.
We work in sprints
At the start of each month we draw up a structured action plan, and at the end — a detailed report on the work done and the results it brought. Along the way we hold online meetings with interim results and stay in quick contact over messenger.
What we do
We work to increase commercial and targeted traffic in order to grow the volume of sales. We design the promotion strategy so that significant growth in targeted traffic arrives in a shorter time. Standard site promotion runs from 1 year, tied to traffic and sales forecasts, though the first results can be seen in 3 to 6 months.
Building the promotion strategy
- We analyse and audit the site and its search promotion.
- We build the promotion strategy.
- We compile the semantic core across the full demand and every active search phrase.
- We draw up the content plan.
- We prepare the project for promotion. We set up analytics systems and connect the tools needed.
- We write the brief for the first round of site corrections.
Optimisation work
- We monitor positions, traffic and site metrics weekly.
- We check that the site is indexed correctly.
- We extend the semantic core.
- We check the usability of the site and its pages regularly.
- We analyse behavioural factors on the site.
- We place useful external links.
- We adapt pages to search requirements, weighing demand and priorities.
- We optimise pages against the “trust” requirements of the search engines.
- We build internal linking between pages.
- We design the site structure and navigation.
Technical work
- We check the site for errors regularly.
- We keep the site running.
- We monitor the loading speed of the site.
- We add new sections and pages to the site.
- We write briefs for site corrections and error fixes.
Work with copy
- We draw up the content plan.
- We write briefs for articles.
- We supervise writers of different levels through the writing of articles.
- We publish finished copy on the site and correct what is already there.
Preparing reports
- We prepare SEO reports — from search metrics through to the effect on sales.
- We assess the overall effect of the work.
- We refresh the plans and the promotion strategy every month.
Service options
Audit and consulting
- Analysis of site metrics
- Building the promotion strategy
- Recommendations on improving the technical metrics of the site
- Recommendations on improving the look and usability of the site
- Preparation of a final report
- From 2 meetings
- Quick communication in chat
- Author supervision
Standard delivery
- Building and delivering the promotion strategy
- Internal and external optimisation
- Regular analysis of site metrics
- Briefs written and delivered for regular improvement of the site
- Preparation of reports
- 1 meeting
- Quick communication in chat
- Up to 10 hours of technical work
- 1 article written and published per month
Premium delivery
- Building and delivering the promotion strategy
- Internal and external optimisation
- Regular analysis of site metrics
- Briefs written and delivered for regular improvement of the site
- Preparation of reports
- 2 meetings
- Quick communication in chat
- Up to 20 hours of technical work
- 2–3 articles written and published per month
