What makes us different
Four questions, not a list of blocks
A visitor decides in seconds whether they are in the right place, what they gain, whether you can be trusted and what to do next. All four answers go on the first screen or into the first two or three blocks. A page that makes the first answer hard to find loses the reader before the offer is read.
We check the structure from the top
Once assembled, the page is walked through again and we mark where each of the four questions is answered. An answer found in the fourteenth block counts as not found: almost nobody gets that far.
Blocks follow material, not a template
The library holds 22 blocks, eight of them mandatory: header, hero, first form, process, testimonials, closing form, footer and modal windows. The rest are used only when there is something real to put in them.
We do not invent facts
Where a figure, testimonial, deadline or guarantee is missing, a visible placeholder stays in its place and the full list comes back to you. Invented proof breaks at the first check, and takes the rest of the page with it.
The form sits where the decision matures
The first form goes in the middle of the page, right after the value has been shown. In high-value B2B it goes later still. The heading above the form is the offer itself, not a request to leave your details.
One document instead of a thread
Structure and copy arrive together: anchors, image descriptions, layout notes, the wording of every modal window. Nobody has to assemble the page from ten files and a chat history.
What we do
The work runs from studying the project to a finished document. Each step rests on the one signed off before it: copy is not written until the structure is agreed.
We study the project
- We go through the brief and your materials: the product, the audience, the sales cycle, what sets you apart.
- We decide which type of page this is: a single service, several formats of work, or a complex service with a large trust section.
- The type sets the size: usually 9 to 11 blocks for a single service, 11 to 12 for several formats, 15 to 17 for a complex one.
We assemble the structure
- Blocks are drawn from the library to fit your project’s logic rather than a general template.
- The mandatory minimum goes in: header, hero, first form, process, testimonials, closing form, footer, modal windows.
- We mark where each of the visitor’s four questions is answered.
- The structure is agreed with you before the first line of copy exists.
We write the copy
- The hero heading follows the formula service plus qualifier: for whom, where, from what price or with what result.
- Claims stay specific — a figure, a deadline, the scope of work instead of high quality and a team of professionals.
- Trust figures are only ever the real ones, taken from you and not rounded upward.
- Short sentences, active voice, a call to action written as a verb plus a result.
We build the forms and modal windows
- Every button gets its own form, with its own heading and its own set of fields.
- The heading above a form repeats the offer instead of asking for contact details.
- We check that the path from any button to a submitted enquiry is no longer than two steps.
We check and hand over
- The finished page is walked through the four questions once more, and the places where an answer gets lost are fixed.
- We collect the list of placeholders — everything we do not have and need from you.
- You receive one document: structure, copy, image descriptions, layout notes.
Ways to work with us
Audit and consulting
- Review of your current page against the four questions
- A map of where each question is answered and where it fails
- Review of the offer and the first screen
- Review of forms and capture points
- Recommendations on structure and copy
- From 2 meetings
- Day-to-day contact in chat
For when the page already exists and you need to know why it brings no enquiries.
Standard delivery
- A structure built for your project from the block library
- Structure signed off before the copy
- Copy for every block in plain, factual style
- Copy for forms and modal windows
- Image descriptions for the designer
- Layout notes
- A list of placeholders to be filled from your data
- 1 meeting and a round of revisions
A single service and a single offer: usually 9 to 11 blocks.
Premium delivery
- Everything in standard delivery
- Several directions or formats of work on one page
- Multi-landing: the first screen swaps to match the traffic source
- A calculator, catalogue or filter
- An extended trust section: case studies, certificates, the team
- Author supervision through design and front-end
A complex service or an agency: usually 15 to 17 blocks.
