What makes us different
We look at revenue, not at a channel
We do not simply carry out marketing tasks; we examine the funnel from first click to sale and look for what actually drives revenue. A task for a contractor comes out of that analysis, not out of the contractor’s own plan.
One constraint at a time
Product, traffic, landing page and sales, tied together by analytics, work as a single system. A bottleneck in one part holds back everything else. We remove them one by one — and each next one only becomes visible through the data.
Contractors checked against data
Advertising, CRM and revenue meet in one system, so it is clear whether a contractor brought sales or only enquiries that are convenient to report. The comparison is fair: only comparable campaigns, by a rule agreed in advance.
A brief that reaches delivery
Each brief is agreed with you, and we settle in advance who makes the changes — otherwise it stalls. If one part blocks the rest, we split it. An expensive change goes to a contractor only after the idea has been tested cheaply.
A position, not a table of options
Every week you get not a data dump but an answer: was the goal met and what to do next. There is one simple report — it gets read, not forwarded on with a question about what it means.
Decisions are written down
The funnel diagram, attribution rules, the split of channels between contractors are recorded as decisions together with the reason. A new contractor or employee opens them and sees why things are set up this way.
What we do
The work runs from entering the project to a regular cycle: plan, contractors’ work, review, next step. Periods are four weeks long; the rhythm is weekly.
We enter the project
- We take on the goal, stages, budgets and what is already connected: CRM, telephony, analytics.
- We map your contractors: who does what, where the work stands, where each one’s responsibility ends.
- We break your goal down across the stages of the funnel — from enquiry to repeat sale.
- We separate funnels that must not be mixed, so their goals and reports are counted apart.
We set up the data
- We set up end-to-end analytics and the link to your CRM — the groundwork without which there is nothing to supervise.
- The funnel diagram and attribution rules are written down as a decision.
- We build a contractor report with a rule for whose advertising counts as whose.
We plan and review
- We agree a quarterly plan with you: stages by week and the expected result.
- Every week — a call and a summary: plan versus actual, topics to discuss, tasks for your side and ours.
- We keep a list of work by direction and, separately, what has been deliberately postponed and why.
We work with contractors
- We write the brief, agree it with you, settle who makes the changes, hand it over and follow it through to delivery.
- We set requirements for contractors’ reports: a goal in figures with a deadline, actual against plan, hypotheses when the plan is missed.
- We separate contractors by area and channel so they do not compete with each other.
- We accept work with an end-to-end test: enquire as a customer, then find the enquiry in the CRM.
What is not included
- Contracts with contractors: you sign them; we supervise the work rather than commission it.
- The advertising budget and payment for contractors’ work.
- A guaranteed result: we are responsible for the management cycle, and the result also depends on the recommendations being followed.
- Payment by results or a percentage: we work for a fixed fee per period.
Ways to work with us
Entering the project
- A map of contractors and areas of responsibility
- The goal broken down across the funnel
- End-to-end analytics linked to your CRM
- A contractor report
- A quarterly plan
- Day-to-day contact in chat
The first period: we set up the data and the plan, without which there is nothing to manage contractors against.
Project management
- A weekly call and plan-versus-actual summary
- Briefs for contractors and departments
- Follow-through to delivery
- Contractors checked against data
- Requirements for their reporting
- Work accepted by end-to-end test
The main format: we work in four-week periods.
Management and development
- Everything in project management
- Hypotheses and tasks when the plan is missed
- The next quarter’s plan based on the current one
- Training your team to set contractors’ tasks from business goals
For when the aim is not only to keep to the plan but to teach the team to do it themselves.
