What makes us different
A diagnosis, not a dashboard
A chart drawn over broken data shows the quality of your tracking, not the state of your business. So the first thing you get is not a panel of widgets but a list: where the chain breaks and what to fix first.
We start with leaks, not with blame
The leak audit works on whatever data exists on day one. Untidy tracking and CRM records are close to universal, and they are not a reason to wait: they are exactly what shows where money slips past the till.
We count the whole chain
Visit, lead, deal and revenue sit side by side in one table. Any source can be connected: ad platforms, the website, CRM, messengers, telephony. Without that, every report can only answer for its own stretch of the path.
An impartial referee for contractors
Once advertising, CRM and revenue meet in one place, it becomes clear whether a contractor brought money or only leads that are convenient to report. This is not about mistrust — it is a shared language of numbers.
Plan versus actual, not a monthly report
A report opened at the end of the month changes nothing. The system surfaces a deviation from plan while it can still be acted on, and turns it into a task rather than a line item.
We say plainly when the data is thin
If tracking is not good enough to answer a question, that is what you hear — not a figure carrying precision it does not have. Saying what still needs connecting costs less than a confident wrong answer.
What we do
Deployment runs from examining what already exists to reporting that works. The order does not move: until the sources agree with each other, any report built on top of them will be confidently wrong.
We look at what is already there
- We check whether goals are configured in your analytics and whether traffic carries proper tagging.
- We go through the CRM funnel: which stages actually exist and how they differ from the ones on the diagram.
- We compile the list of leaks — where data is lost between advertising, the website and the deal.
- We show what can be fixed quickly and what needs separate work.
We connect the sources
- Ad accounts, the website, CRM, messengers and telephony are brought into one system.
- Call tracking runs on Russian telephony: the numbers come from your own operator.
- Attribution rules are agreed and recorded as a decision, not as a setting in an interface.
- Traffic tagging is put in order so that every visit has a source instead of falling into other.
We build the reporting
- The full chain is wired up: visit to lead to deal to revenue.
- Reports are shaped around the people who read them: money for the owner, channels for marketing, stages for sales.
- Funnel economics goes in: where the cost of a lead still pays back and where it no longer does.
We put the work on plan versus actual
- Target figures are set and checked against reality regularly, not at month end.
- Deviations are examined and turned into tasks with an owner and a deadline.
- We teach your team to read the reports without us.
What stays with you
- A working KVIN.ONLINE system with the sources connected.
- The funnel diagram and the attribution rules, written down.
- A simple routine: who looks at what, and how often.
- The platform subscription is paid separately from the deployment work.
Ways to work with us
Leak audit
- Check of goals in your analytics systems
- Check of call tracking and traffic tagging
- Review of the CRM funnel against its real stages
- A list of the places where data is lost
- An assessment of what is quick to fix and what is not
- From 2 meetings
- Day-to-day contact in chat
For when it is unclear whether the current numbers can be trusted at all.
Deployment
- Connection of ad platforms, website, CRM, messengers and telephony
- Attribution rules recorded as a decision
- Traffic tagging put in order
- The full chain: visit to lead to deal to revenue
- Reports for the owner, for marketing and for sales
- Training for your team
The main option: the sources agree and the reports are read without us.
Deployment and ongoing work
- Everything in deployment
- Target figures and a regular plan-versus-actual review
- Deviations examined and turned into tasks
- Funnel economics: where a lead pays back and where it stops
- New sources connected as they appear
- Reporting extended as new questions come up
For when you need a running management loop over the data. If the whole project and its contractors need managing too, that is RevOps.
